Gamification manager

We are a Retention and CRM team dedicated to forging a forward-looking customer loyalty strategy for our brand. Our project backlog spans essential needs to highly ambitious goals. We're in search of a visionary CRM professional eager to integrate into our team and apply their contemporary marketing expertise to real-world challenges. We stay abreast of market trends, adhere to CRM framework standards, and seek a collaborator who can help us bring our most audacious ideas to reality. A primary role responsibility is the enhancement and refinement of gamification elements within the customer journey, leveraging our existing platform.

Team size and structure?

300+

For which tasks (responsibilities)?

• Planning a calendar of gaming activities;

• Development and launch of Free2play games and all game scenarios;

• Setting technical tasks for creative materials;

• Planning and sending communications within the framework of gamification (sms, email, web/mobile-push, call center, in-app);

• Generating campaign effectiveness analytics and searching for growth points;

• Searching and testing hypotheses for improving existing mechanics;

• Calculation and planning of the bonus budget;

• Search and implementation of new gaming products.

What kind of professional are we looking for?

• Experience in the gaming industry or experience with gamification in iGaming;

• Knowledge of current trends in gamification of the customer journey;

• Experience in designing a sustainable game economy and game balance with elements of one-time and regular tasks, levels, inventory, tournaments, store, customization and more.

• Experience with ESP/CRM/CDP systems;

• Understanding of how marketing mechanics work in betting and gambling;

• Analytical skills. Experience in building game analytics, knowledge of key gamification metrics, ability to work with data in Excel is required (VLOOKUP and Pivot tables);

• The ability to dive into database segmentation and look for leverage at various stages of the conversion funnel;

• Knowledge of general retention metrics and direct communication channels;

• From 3 years of experience. If you haven’t reached 3 years yet, but have experience in everything described, you should respond;

• English at the Upper Intermediate level and above (you must be able to communicate with contractors and set technical specifications).
  
  KPIs for the probation period

  1. Initiate a basic gamification scheme for new clients, conduct an A/B testing, and document an increase in first-purchase conversion rates within the test group.

  2. Successfully package and market a game as an independent marketing initiative, ensuring over 50% of users are recurrently engaged with each launch.

Why do we enjoy working here?

Remote work with support for purchasing any necessary devices.

Access to various educational resources and materials.

Motivated team and ambitious goals.

20 working days of vacation per year, sick leave, and medical benefits.

Periodic corporate meetings and events with the team.